  |
  
One of the common pitfalls of any sales campaign
is failing to start with a database that is up to the job. Get
it wrong and much subsequent work will be misdirected. Money and
time wasted.
This is why we start many of our client engagements with a process
of Data Cleansing. This involves Cayenne contacting the companies
on your database / lists and confirming that your target company
has a target person. Buying decisions are made by people, not companies.
As part of this we will gather information for your targets,
including
Names
and Job Titles
Locations
and alternatives where necessary
Up
to date contact information, including telephone numbers, addresses
The data gathered can be used:
as a stand alone list
to populate your own databases
directly to supplement your CRM systems
You can be confident that you have a list of targets that lives
up to the name.
|
 |